One of the most misunderstood business models in the world. Most people dismiss it or glorify it. Neither is useful. This book tells the truth, backed by 50+ years of real-world experience.
Years of combined experience inside the industry
Chapters, zero hype, no filler
Pages. Short enough to finish in one evening
Most books on this subject are written to recruit you or to mock you. This one does neither. Its only job is to inform you, before you spend a single dollar.
Not consultants writing about something they've never tried. 50+ years of combined experience inside the industry, from the inside out. Real results, not theory.
Pyramid schemes vs. legitimate models. The 4 types of companies. Every hard question tackled head-on with facts, not sales tactics.
Seven chapters, eighty-four pages. No padding, no filler chapters. You can read the whole thing in an evening and know more than most people ever will.
Chapter 3 takes them one at a time, with facts instead of spin. These are the actual objections addressed in the book.
Recruiting is shady.
Is there no base salary?
Do I have to be first?
This feels like a cult!
What are the odds of success?
The market is saturated.
I don't want to spam my friends and family.
My boss says this doesn't work.
All eight answered in Chapter 3, plus four more
Seven chapters that walk straight through what network marketing actually is, and what it is not, so you can answer that question yourself instead of taking anyone else’s word for it.
Chapter 1 sorts the whole industry by one number: how much of the revenue comes from customers versus recruitment. Where a company sits on this scale tells you almost everything before you sign anything.
Now the harder question: which category is the company you were offered? Chapter 1 gives you the exact questions to ask, and the answers that should make you walk.
Read Chapter 1 freeHow the money actually moves through a compensation plan, and why the person recruiting you often cannot explain it.
The line between a business and a scam is narrower than most people think. Here is where it runs, and what sits on either side of it.
Twelve of them, one at a time. Including the three you are most likely to hear at your own kitchen table.
Estate agents. Actors. Hockey pros. YouTubers. Influencers. Nutrition coaches. The same question is asked of all of them: how many actually make it? The answers are not what the critics assume.
Most of the loudest voices on this subject have never been inside it. Chapter 5 asks what that does to the advice you are being given, and who benefits from you believing it.
If not this, then what? Every alternative is laid out with what it actually costs you in money, time and risk. Some of them cost more than you think.
If you do say yes, this is the chapter that decides how it goes. A checklist for starting right, and the four kinds of people who end up here.
Not inspiration. Four things you can use the next time someone puts an offer in front of you.
The book is blunt about this too: people come to network marketing for very different reasons, and pretending otherwise is how expectations go wrong.
People who prioritise quality and a personal connection, and never intend to build anything.
People with a job they enjoy who want an additional income, inspiring company, and personal growth.
People focused on growing a network marketing business full-time.
People scaling large organisations with hundreds of partners and thousands of customers.
"You don't get burned by a legitimate business model. You get burned by following the wrong people." From Chapter 1
They wrote this together for one reason: so others can recognise a real business model when they see it, and spot the ones to walk away from.
Full-time in the profession for over a decade, and named Networker of the Year at the Direct Selling Sweden Gala. He spends his days coaching people to move from thought to action, and to tell the difference between a system that works and a story that sells.
A professional officer in the Swedish infantry before he walked into his first network marketing meeting in October 1996. He has worked in the profession ever since, which is where the long view in this book comes from: what lasts, what collapses, and why.
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Seven chapters. Eighty-four pages. The truth about an industry everyone has an opinion on, and almost no one explains honestly.
